Cordkillers 497 - There's Money in Ads
Disney’s password sharing crackdown will begin in June, Roku wants to take over your paused screen, and Netflix is bringing several movies from 1984 back to theaters. All this and more on Cordkillers!
This week on Spoilerin' Time: The Six Million Dollar Man (521, "The Moving Mountain")
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These are just a bunch of examples of what the streaming companies are trying now that we moved into the monetization/consolidation phaseDisney CEO Bob Iger told CNBC that the company will begin its password-sharing crackdown in June. The crackdown will start in “just a few countries in a few markets” before expanding to all subscribers in September. Disney implemented specific rules about sharing passwords outside of the household. New subscribers were subject to them starting January 25th, and the terms changed for all subscribers on March 14th.
When Disney Plus detects password sharing it will prompt the user to get their own subscription. Account holders will also have the option of adding members from outside the house for an additional fee that Disney has not yet announced. Not coincidentally, Iger believes Disney's streaming business will be profitable by the end of the year.
Streaming companies are moving from acquirting users to figuring out how to make streamign businesses work. What's that mean for us viewers?
https://www.theverge.com/2024/4/4/24121189/disney-plus-paid-password-sharing-crackdown-june
The Information says Disney may also add streaming linear channels to Disney+ based on Marvel, Star Wars, Pixar and others.
https://www.cnbc.com/video/2024/04/04/disney-ceo-bob-iger-on-streaming-we-have-to-turn-it-into-a-growth-business.html
Roku filed a patent on a method where a TV running the Roku OS could tell if anything plugged into it was paused, so it could put an ad on screen. In other words if you have Roku TV and you use an Apple TV, Firestick, Chromatic or something else, Roku can server ads when the screen is paused. Apparently it can work for paused games too. It could even analyze the paused screen to serve a relevant ad to what you're watching or playing.
https://www.engadget.com/roku-looks-into-serving-you-ads-on-whatever-you-plug-into-its-tvs-120016754.html?src=rss
Paramount announced it will launch a mobile shopping experience during the CMT Music Awards, letting customers buy stuff based on what's on the show. So what the folks are wearing but also home decor items. CBS sports and talk show viewers will soon get similar integrations. Peacock does this with ads, including a QR code on screen to take you straight to the item.
https://www.theverge.com/2024/4/5/24121896/streaming-services-second-screen-ads-paramount-disney-peacock
Paramount Pictures announced it has started work on a new Star Trek movie. Slashfilm reports Untitled Star Trek Origin Story will be a prequel to JJ Abrams Star Trek (2009). This one will be directed by Toby Haynes of Andor fame.https://www.slashfilm.com/1560148/star-trek-movie-prequel-director-confirmed/Inside Tim Robinson’s ‘I Think You Should Leave’ Tour:
special guests to watch sketches that were scrapped from the series and determine whether they should have made the cut.
Apple renews Monarch for season 2 and has plans for more Godzilla spinoffs
A Jon Snow TV show is not in the cards according to Jon Snow "Currently, it’s off the table, because we all couldn’t find the right story to tell that we were all excited about enough. So, we decided to lay down tools with it for the time being. There may be a time in the future where we return to it, but at the moment, no. It’s firmly on the shelf.”
https://deadline.com/2024/04/game-of-thrones-jon-snow-spinoff-dead-hbo-kit-harington-1235879636/
Beverly Hills Cop,’ ‘Footloose’ and More 1984 Classics Returning to Netflix Theaters With Milestone Movies Collection Netflix owns New York’s Paris Theater, The Egyptian Theatre in Hollywood and The Bay Theater in Pacific Palisades, Calif.
“Nightbitch,” a comedy-horror film that stars Amy Adams, will open in limited release on Dec. 6, 2024
“The Amateur,” a spy thriller with Rami Malek and Rachel Brosnahan, will open April 11, 2025
“Tron: Ares” will open Oct. 10, 2025
“The Mandalorian & Grogu,” a cinematic spinoff of the hit Disney+ series “The Mandalorian” will open May 22, 2026,
“Toy Story 5” will debut June 19, 2026.
Live action Moana pushed back to Jul 10, 2026
A report from piracy data analytics company Muso revealed that video piracy websites around the globe received 141 billion visits in 2023, making for a 12 percent increase when compared to 2019. So the MPA is starting to drum up support for new laws to help them crack down on websites
https://www.theverge.com/2024/4/9/24125560/mpa-block-piracy-websites-cinemacon
Paramount will shut down its standalone Showtime app on April 30th. Showtime is now included in the Paramount+ tiers off subscriptions and can be accessed through the Paramount+ app. This is a similar approach to what Warner Brothers did when it merged HBO into its other services to create what is now called Max. And it's a further example of the fact that we're in the consolidation phase. That means mergers and acquisitions, many yet to come, but also companies reducing their number of operate offerings as well.
https://variety.com/2024/digital/news/showtime-streaming-apps-shutting-down-1235968145/
Roku revealed today that its Pro Series TVs, the lineup of high-end televisions, are now available for purchase in the U.S.
Starting today, Roku Pro Series TVs are being sold at Best Buy stores and online. There are three sizes to choose from — 55, 65 and 75 inches — with prices running from $899 to $1,699.
All Roku TVs will get Smart Picture which uses algorithms to adust the picture quality based on content
https://techcrunch.com/2024/04/10/roku-launches-its-899-pro-series-tvs/
AMC Networks To Add Cheaper, Ad-Supported Subscription Tiers Across Its Full Streaming Portfolio. The new versions will all be up and running by the end of the 2024-25 upfront
https://deadline.com/2024/04/amc-networks-ad-supported-streaming-1235878513/
Wrestlemania XL Sets Record On Peacock As Most-Streamed Entertainment Event Ever
https://deadline.com/2024/04/wrestlemania-xl-sets-viewership-record-peacock-1235879700/