Dana Brunetti joins us and talks about his cord-cutting experience and whether Nielsen rating Netflix and Amazon is a good idea. 

CordKillers: Ep. 46 - Cultural CliffsNotes
Recorded: November 24, 2014
Guest: Dana Brunetti

Intro Video 

Primary Target

  • Watching shows online is more common now, Flurry says, but TV’s hardly dead yet
  • -Flurry does analytics on mobile apps
    - US citizens spend more than 10 minutes more a day on mobile devices than watching TV
    - 2 hours 48 minutes on TV: 2 hours 57 minutes using mobile
    - Combines Flurry analytics with ComScore and US Bureau of Labor Statistics on TV usage.
    - Nielsen numbers report a much larger number for time spent on TV: 4 hours 36 mins. a day
    - Survey in UK in April by Ofcom what device you would miss most. Older respondents chose TV. 16-34 chose smartphone.

Signal Intelligence

  • Nielsen will finally start tracking Netflix and Amazon video
  • Nielsen to Measure Netflix Viewing
  • - WSJ says Nielsen will begin tracking non-mobile viewers of subscription online video services like Amazon and Netflix
    - Scans audio of the programs to identify shows.
    - Important for content producers when striking deals with the services.
    - TV viewership down 7% yoy in October 18-49
    - 40% of households subscribe to streaming video service.
    - Subscribers watch around 20% less TV

Gear Up

Front Lines

Under Surveillance

2014 Winter Movie Draft

  1. Scott: $256,679,469
  2. Tom: $121,897,634
  3. Brian: $57,729,445
  4. Justin: $29,983,069
  5. John: $10,950,001
  6. Brett: $0

Dispatches from the Front
When you covered the new CBSNews online initiative, I immediately installed the Roku app.
Content is very traditional TV, but the presentation is pretty painless.
Gives me a quick way to make sure I didn't miss any stories the masses are talking about.

There are a couple of small flaws:
Ads are often much louder than the content
Ad repeat often (Not too surprising since it's new ad inventory for them to sell.)


I'm a big supporter of ad-supported free media. It drives me crazy when publishers do it so wrong.

I fear they will count this experiment in online as a failure - not realizing it's the experience, not the format that failed.


Hey Tom and Brian, Love the Show(tm). Just wanted to let your audience know that the MPAA's new wheretowatch.com website doesn't discriminate between online and offline content. I got super-excited when I searched for "CHiPs" (don't judge me) and saw it was available on Netflix. Well, my joy was quickly dashed when I went to Netflix and saw that it was available only on DVD. So while the MPAA is taking a step in the right direction, so far this site isn't a replacement for canistream.it.

Keep up the great work,
Your Boss



According to wheretowatch.com there are no legit places to watch House of Cards Season 2. No legit places to watch Game of Thrones Season 5.

I know this is still officially in "beta" but I'm not going to take the effort to come back and check every month until they get this right. This brand is ruined for me.


While the same actor who plays Spike in Buffy also plays Braniac in Smallville, that actor is James Marsters, not James Marsden. Love the show, but without careful attention to those last names starting with M, I could be confused with Tom.



In regards to Spoilering Time for Interstellar, Anne Hathaway and Matthew McConaughey are roughly the same age. As they are using the black hole for a gravity assisted slingshot, Hathaway exclaims "you look pretty good for 120 years old" (or something along those lines). I think we are to believe that the time dilation through the black hole is negligible which leaves Anne Hathaway and Matthew McConaughey the same age. Love the show!


Dog House Systems Cordkiller box

AuthorTom Merritt
2 CommentsPost a comment

Sony wins the race to first Internet TV service, MPAA does a great job helping you find things to watch, do you want 5 HDMI signals on one screen?

CordKillers: Ep. MPA—- Yay?
Recorded: November 17, 2014
GuestAndy Forssell, former CEO of Hulu

Intro Video 

Primary Target

Signal Intelligence

  • WhereToWatch Helps You Find TV Shows and Movies to Stream Legally
  • Where to Watch
  •  - MPAA launched wheretowatch.com
    - Service to find where stream or purchase of movies and TV shows online or DVD/Blu-Ray
    - Trailers and behind the scenes footage as well
    - Amazon, iTunes, Netflix, Hulu, Crackle, Flixster, Paramount Movies, Bravo Now, CNBC Full Episodes, E! Now, Esquire TV Now, Oxygen Now, Sprout Now, Syfy Now, ABC, ABC Family, Disney Movies Anywhere, Vudu, Xbox Video, Sundance Now, SnagFilms, Fandor, Wolfe on Demand, Target Ticket, Movies On Demand, Reelhouse, IndieFlix.

Gear Up

Front Lines

Under Surveillance

2014 Winter Movie Draft

  1. Scott: $207,234,079
  2. Brian: $36,111,775
  3. Justin: $25,910,368
  4. John: $6,471,161
  5. Tom: $0
  6. Brett: $0

Dispatches from the Front

That German company you mentioned that's offering an app to chromecast Amazon Prime videos has had their app shut down. From the Primecast app page (http://primecast-app.com/): "Primecast has been shut down and is no longer available" is all it says. I guess Amazon DID care. So much for "whatever device you please."

Brian G


Holy cow Brian. Sometimes you go off arguing on the silliest of nitpicky (minor) points. The most recent one of having to go thru a one time setup process for Disney, iTunes and GooglePlay. You have to be one of the laziest employees I have. Seriously, it's getting old. Knock it off.

Your boss

Kyle in Pittsburgh



Hey guys. You are always talking about how Nielsen is behind the times, but a lot of that is contractual between Nielsen and our Clients. Often we are limited by what we can do because of the push and pull between national and local interests. Few local TV stations are interested in internet video measurement for example, because very little of their content and audience is online. The National networks how ever have their own streaming infrastructure setup.

Check out this article about how Nielsen is trying to evolve the way video ratings are done. 

David The Nielsen Guy




Hey guys! I am a freshman in college and my university does not have a deal with any cable company so I had to find another way to watch some shows.

This won't apply to the vast majority of the audience BUT my parents live in Mexico so I got them cable+internet for around $40 US. The awesome thing is that for an extra $10 a month they get "on demand online" which basically means I get to stream (because I am the one that uses it) every channel they have!. For most channels this is in Spanish (which I do speak) but this also means live events like the emmys, grammys, the world series, football on sundays and monday night, basketball games, all live and online! I know I'm cheating on cutting the cord since I am technically paying for a cable service but still I get to whatch live tv without problems online in HD. I know this seems like something a slingbox could do but this way no TV is being "used" while I watch what I want some 2000 miles away.

Love the show take care!

Charles O

PS. I love Brian's sing-along the theme song after the credits. 



Dog House Systems Cordkiller box



AuthorTom Merritt